It all began during a casual evening at Bar dello Sport in Serramonacesca, with friends, locals, and the unmistakable red glow of Campari Soda bottles on the tables. The bar had that warm, informal energy that small Abruzzo villages can suddenly produce at night: half conversation, half improvisation, and always the feeling that something could be decided over the next round.

At some point, the idea came up for a Campari-sponsored jam session night. A poster was needed, preferably something more memorable than the usual bar flyer. I was there as a musician, but also as a graphic designer, and I offered to take care of the artwork. By the time I walked back home late that night, the idea had already started to mutate into something stranger and more personal.